Bonnie and I get along very well, but for purposes of a website address, our last names do not. While we both believe the name “Brownell Landrigan” has a good ring to it, creating the right website address proved…interesting:
www.bl.com was unavailable. I was disappointed to find that its owner was not Buy n Large from Pixar’s Wall*E.
www.brownell.com was unavailable (and would have been our prior website address if not).
was quite long and had far too many L’s for even above-average spellers to navigate. Saying it aloud sounds like the recording is skipping when reach the “L’s.”
www.brownell-landrigan.com offers clarity at the expense of length and a hyphen, everyone’s favorite character to type in a website address. Typing out email@example.com five times fast may give you carpal tunnel syndrome.
www.brownland.com was both unavailable and sounds like a colorful reference to a location rather than a corporation.
www.bllegal.com,www.blpc.com, and www.blcorp.com were unavailable.
www.bllawfirm.com was also unavailable, although the picture of books and a gavel do not quell my suspicions of cybersquatting.
www.brownell-l.com would have only solved the three L’s and length problem with an annoying hyphen and looking like “Brownell No. 1.” We assure you that Bonnie is not the first of several clones.
www.brownell-lan.com was slightly better but still has a hyphen and was getting rather long to justify chopping off such a beautiful name as “Landrigan.”
www.bro-land.com sounded like a fraternity party. Interesting fact: www.broland.com directs you “Wilderness Environmental Services – Vegetation Management & GIS.” Not sure of the connection.
www.browland.com was not on the top of the list but already taken anyway, apparently by “Bev.” I do not know who “Bev” is apart from the fact that she has a “Page” and likes the colors blue and gold.
www.brow-land.com was getting closer but still had a hyphen and sounded like a cosmetic shop.
www.brown-lan.com was even closer but still looked a bit odd and did not shake that annoying hyphen.
www.bro-lan.com was closer still but still had that hyphen.
www.brolan.com was unavailable (and did not signal “law firm”).
Which led us to www.brolanlaw.com.
We accept the fact that people may call us asking to speak with the “real” owner of the firm, Mr. Brolan. We may even put a placard for him somewhere in the office.